What is it that brought a customer into your shop? If you don’t have the chance to survey every customer who walks through your door, this can be difficult to connect to your online efforts. Increase Analytics and Tools for Metric Analysis.You can easily change promotions each day or have limited-time offers that will lead to increased sales from local customers. One way to do this is by sending promotions via push notifications to customers in your area. Since it is a location-based system, you can target local customers in a defined geographic area. If you are making efforts to improve your local performance, you need to look into geofencing. Local optimization, or the ability to rank high in local searches, is extremely valuable for most businesses (and their SEO). Here are some of the benefits of marketing with geofencing. It’s clear that geofencing is a powerful tool, but perhaps one of the biggest beneficiaries is online marketing, since it allows marketers to take their efforts to a new, localized level. Let’s first look at the benefits of geofencing, and then we’ll discuss how you can be a proactive marketer with this technology. There is no doubt that hyper-targeted, location-based marketing is going to be the next big thing in digital marketing.
For marketers, the focus is on push notifications and mobile advertisements that can be tied to a business location. Geofencing offers a world of possibilities for mobile users, from interactive shopping lists (and reminders to pick up milk) to home security systems, garage door openers, automatic coffee pots, limited-time offers for your favorite restaurant, or a suggestion for a new restaurant you haven’t tried before. While geofencing has actually been around for a while, the popularity of smartphones and mobile devices now makes it incredibly valuable as a marketing tool for business owners.
It uses a Bluetooth signal that can tell when you’re close to a beacon, such as a checkout counter in a retail store. The Global Positioning System is a network of satellites orbiting the earth that can triangulate an individual’s location to an accurate degree.īluetooth technology contains small computer chips that use radio waves to connect with each other.īeacon technology works with location services in smartphones and alerts apps when you approach or leave a location. Geofencing constructs a virtual boundary around a business location using a combination of technologies, including:
Mobile marketing has been taken to the next level with geofencing, which gives companies the ability to advertise specifically to potential customers within a certain geographic radius.